Objective statements is the method of an organization fulfilling its mission and objectives

Manufacturers are using all of the following methods to respond to inroads made by private labels, except:

A) focusing on a few core brands B) increasing advertising expenditures C) introducing new products and new versions of current products D) reducing prices to meet private label pricing

The product positioning strategy based on value or prestige is the positioning approach of:

A) product attributes B) competitors C) use or application D) price-quality relationship