Permission marketing techniques _______________

a. request consumer authorization to receiving emails
b. strives to broaden consumers’ social horizons
c. was developed by Procter & Gamble
d. uses television as its medium of choice

ANSWER:
a

Communication & Mass Media

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Cultures which tolerate ambiguity well and have flexible rules as the norm are uncertainty-rejecting cultures

Indicate whether the statement is true or false

Communication & Mass Media

Damon, a management graduate student, attends a guest lecture on entrepreneurship by a famous industrialist. Damon jots down important points, such as the goal, important concepts covered, and useful tips, during the speech. In this scenario, Damon is engaged in:

A) ?constructing a mnemonic. B) ?improving his memory. C) ?observing nonverbal cues. D) ?passive listening.

Communication & Mass Media