Skyrim Corp. lacks the capital and capacity to launch its new helicopter for full national and international distribution. If the test market results look promising, what should be management's next step?

A) retest the product in additional markets
B) develop a planned market rollout over time
C) liquidate its assets to gain capital and capacity
D) seek the help of a nationally known consultant
E) develop a prototype

B

Business

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Selling the rights to use your company's brand name in return for a lump-sum payment and a share of the profits generated is referred to as:

A. Franchising B. Licensing C. Entering a joint venture D. Exporting E. Royalty facilitation

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Children in day care centers that require rote learning and moving frequently between activities tend to have less anxiety

a. True b. False

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