In 1980, how did Iacocca ensure credibility? Who is the enemy? What was interesting about his language?

What will be an ideal response?

Answer: Student answers will vary, but may include the following: Credibility: Iacocca showed knowledge regarding the implications of the vision for success. Iacocca knew what it would require of the employees to continue succeeding. He believed in and had passion for the goals of the organization. Iacocca's message was straightforward and simple?"we have already exceeded others' expectations. We have the people and resources to succeed in the future." His language was also exciting and energizing. He pointed to the fact that the government believes so much in Chrysler that it put a billion and a half dollars on the line. No explicit enemy is named, but the entire discussion is framed around the financing package and government confidence. He gives the employees the sense that the enemy is failing and disappointing America. Iacocca's language is informal. He talks about whether Chrysler has the "guts" to succeed. He refers to a Federal Reserve chairman as a "guy." Finally, he discusses the government confidence package as a gamble and characterizes the employees as winners. This creates high expectations and expresses confidence.