By the end of this course, you will possess more categories or constructs with which you can understand human communication. You will also understand those categories in greater detail. This increase in categories or constructs is also referred to as

a. the attribution bias.
b. cognitive complexity.
c. interpersonal scripts.
d. labeling

Answer: b. cognitive complexity.

Communication & Mass Media

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Why do many quantitative researchers like to critique ethnographic research on mass communication effects??

a. it lacks a flexible set of organizing principles b. the results are too subjective and particularistic to duplicate c. it ignores questions of individual agency d. ?it does not spend enough time gathering information about an area before it starts

Communication & Mass Media

In affinity seeking you use conversation to one-up the other person and make yourself feel superior

Indicate whether the statement is true or false.

Communication & Mass Media