In June 2010, President Obama went on NBC's Today show to discuss the BP oil spill in the Gulf of Mexico. During the interview, the president told host Matt Lauer he was holding discussions with BP executives so he would know "whose [obscenity] to kick." In the following days, there was much discussion and debate in the media over the use of obscenity in that situation. What does this controversy demonstrate with regard to the communication decisions of the president and other high-ranking officials?
A. It is important to communicate appropriately for the social and cultural context.
B. A public figure should always be honest about his or her opinions.
C. It is important to communicate effectively for the Today show audience.
D. Communication should be objective, not emotional.
Answer: A
Communication & Mass Media
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