Discuss why stealth marketing is unethical
What will be an ideal response?
Answer: Stealth marketing is a practice used by some companies to promote a product or idea. Companies recruit people to promote products to friends and other contacts in exchange for free samples or other rewards without requiring them to disclose the true nature of the communication. The Federal Trade Commission asserts that these techniques are deceptive because they don't give their targets the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages. Stealth marketing allows a reward or benefit to be given to someone for the promotion of the product, without the general public being made aware of the promotion. Stealth marketing can be done using "likes", on social media sites, etc.
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What is accomplished by adding a caption to a visual aid?
A) A short description is provided that identifies the content of the visual. B) An additional discussion of the visuals content is included. C) A short description of the purpose of the visual is included. D) An explanation of various colors and symbols is provided. E) An explanation of the significance of the visual is provided.
Which of the following terms is NOT typically found in a shareholder's agreement? Terms
A) conferring a right of first refusal to existing shareholders to buy the shares of other shareholders before outsiders can purchase the shares B) that determine the value of shares C) that each shareholder will be on the board of directors D) that outline the rights to buy shares if there are dissident shareholders E) all of the above are typically found in shareholders agreements.