What objectives do marketers have for using trade promotions?
What will be an ideal response?
Manufacturers use trade promotion to persuade the retailer or wholesaler to carry the brand; to persuade the retailer or wholesaler to carry more units than the normal amount; to induce retailers to promote the brand by featuring, display, and price reductions; and to stimulate retailers and their sales clerks to push the product.
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With a restricted stock, the recipient receives dividends and can vote the shares but cannot sell them until the restriction is lifted.
a. true b. false
Customers will not always be able to tell you what products they want and need because:
A) customers are aware of only the problems that they have. B) customers are not conscious about the cost of product development. C) a marketer may not have direct contact with the customer. D) the solutions suggested by customers will not be feasible.