Which of the following is not a type of franchising according to the text?
A) Product and trade-name franchising
B) Business-format franchising
C) Inclusive franchising
D) All of the above are types of franchising.
E) None of the above is a type of franchising.
C
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A disadvantage of franchising is that
A. Loss of control over quality levels may affect an organization worldwide B. Loss of control over technology may affect future profits C. Loss of control over technology may affect an organization's ability to gain a worldwide reputation D. Development costs are greater presenting a higher level of risk in worldwide operations E. Loss of control over technology and quality may erode a company's ability to develop local markets
Which of the following scenarios illustrates business marketing?
a. Molly, a university student, buys a book to gift her friend. b. Tom, the accountant at Martel Inc., buys a pair of shoes for his daughter. c. Mark, a school student, purchases a laptop for his personal use. d. Jenny, the manager of Ikon Inc., purchases a set of printers for her office.