When representing the organization to stakeholders, what communication style is most important?
A) One that projects the company's public image
B) Direct
C) Indirect
D) One that best displays credentials and expertise
E) One that is performance based
Answer: A
Explanation: A) When you communicate with anyone outside your organization, it is more than a conversation between two individuals. You represent your company and therefore play a vital role in helping the company build and maintain positive relationships with all of its stakeholders. Most successful companies work hard to foster a specific public image, and your external communication efforts need to project that image. As part of this responsibility, the interests and preferred communication style of your company must take precedence over your own views and personal communication style.
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