Reducing your audience's resistance to the sales message is not important in solicited sales communication
Indicate whether the statement is true or false.
Answer: False
Explanation: While reducing your audience's resistance is especially important when you create unsolicited sales communication, it is also important in solicited sales communication. Although customers who request information want the product or service, you may have to reduce their resistance in situations where the price is unexpectedly high or if the item does not fulfill all of their needs.
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As tourism industry participants adopt practices designed to maintain or achieve sustainability, the number of visitors that can be accommodated decreases
a. true b. false
Which of the following is a disadvantage of using newspapers as an advertising medium?
A) lack of flexibility B) high costs of advertisement space C) poor reproduction quality D) low believability E) absence of local market coverage