An overlay combines two or more consumer promotional activities into a single campaign

Money placed in a fixed-rate bank savings account is most apt to be affected by which type of risk?

A) liquidity risk B) market risk C) default risk D) credit risk E) inflation risk

For marketers, an example of a bibliographic database is ________

A) Nielsen B) the U.S. government C) ABI/INFORM D) Arbitron E) B and D