According to the text, which of the following statements about contests and sweepstakes is true?
a. Contests are generally effective tools for creating long-term relationships with customers.
b. Sweepstakes usually draw about 10 times more participants than contests.
c. Contests depend on luck, and participation is free.
d. Sweepstakes are promotions that require participants to exhibit some skill.
Ans: b. Sweepstakes usually draw about 10 times more participants than contests.
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A firm has a cash conversion cycle of 60 days. Annual outlays are $12 million and the cost of financing is 12 percent. If the firm reduces its average age of inventory by 10 days, the annual savings is ________. (Assume a 365-day year.)
A) $10,400 B) $14,000 C) $28,800 D) $39,452
The communication process begins when the sender decides that a message needs to be sent and ______ this message according to her own perceptions, experiences, and abilities
A. decodes B. encodes C. encrypts D. writes