Greg is watching television when a beer commercial comes on that he has seen many times. In this commercial, a boy goes to a cool party, sees an attractive girl, flashes his favorite beer, and gets the girl. A year later, a friend asks Greg where he met his girlfriend, and he relates a scenario very similar to the beer commercial, although his girlfriend does not remember any alcoholic beverages
being served at this small "party" where they met. According to Jesse Shapiro, Greg's creation of a "memory" that never really happened occurred because advertisers were able to
a. "prime" his implicit memories.
b. "jam" his memories.
c. create the serial position effect.
d. elicit semantic memories rather than episodic ones.
B
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Logic, structured rules, and realism become the focus of play during middle childhood. These years correspond to Jean Piaget's stage of
A) concrete operational thought. B) logical operational thought. C) preoperational thought. D) formal operational thought.
If you would like for your student government to pass a bill putting more lights along major walkways, how could you use ease of retrieval to persuade them?
A) Ask them to generate 10 instances in which the lack of lighting led to student harm. B) Ask them to think of 2 instances in which the lack of lighting made them or someone they know feel fearful while walking on campus after dark. C) Ask them to come up with 3 good reasons not to fund the project. D) Have them generate 6 newspaper stories in which students were harmed on campus at night. E) Give them one instance in which someone was afraid walking home at night, but include many details.