________ feasibility refers to projecting whether the system will operate and be used once it is installed

If the management decision problem is: "Should a new product be introduced?" what is the most appropriate marketing research problem?

A) determining the price elasticity of demand and the impact on sales and profits of various levels of price changes B) determining consumer preferences and purchase intentions for the proposed new product C) determining the effectiveness of the current advertising campaign D) determining the impact of new distribution outlets

Which buyer behavior theory focuses the salesperson's attention on five important factors that the customer is likely to consider before making a purchase?

A) buyer-action theory B) compulsive-buying theory C) need-satisfaction theory D) buyer-resolution theory E) feature-benefit theory