When forces for global integration are high and forces for national responsiveness are weak, which of the following strategies makes most sense?
A) segment consumers on a regional basis
B) tailor the product on a city-by-city basis
C) treat the world as a heterogeneous market
D) treat the world as a single market
E) treat the world as a portfolio of national opportunities
D
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Which of the following is not included as a key characteristic of useful information in the International Accounting Standards Board's Framework?
(a) Accuracy. (b) Relevance. (c) Reliability. (d) Understandability.
Which of the following organizations uses top-notch industry talent to produce and distribute public service announcements for nonprofits and government agencies?
A) the Association of National Advertisers B) the International Advertising Association C) the Ad Council D) the National Advertising Review Council E) the Advertising Research Foundation