Describe the components of a marketing offer and their implications
What will be an ideal response?
• Products, services and the target audience's own actions are vehicles for the delivery of consequences. Target audiences look at the positive and negative consequences and evaluate the delivery mechanism in terms of whether it has the desired combination of consequences.
• Focus should not be on products as things, but as providers of consequences (e.g. target audiences do not want a good violinist, they want beautiful music).
• In some cases the target audiences themselves deliver the consequences, such as in recycling.
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To have a valid joint tenancy, all the owner names must appear on the same document. This is known as the unity of:
a. time b. title c. interest d. possession
Which of the following would be considered a secondary decision-maker?
A) a credit department staffer employed by the same company as the salesperson B) the administrative assistant who works for the CEO of an established customer C) a shipping department worker employed by the same company as the salesperson D) the secretary who provides support services for the sales staff E) the accounts payable clerk who works for the vendor