The most basic level upon which a product can be viewed is the ________, which addresses the question, "What fundamental benefit is the customer buying?"

Pepe Homes manufactures a range of bathroom accessories and fittings that include bath tubs, shower stalls, etc

While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. To this effect, the medium should offer marketers a high degree of audience selectivity and high-quality reproduction. Which of the following advertising media would best serve the advertising purposes of Pepe Homes? A) outdoor media B) radio C) magazines D) television E) newspapers

In a country that practices state capitalism, all of the following are most likely to be handled by the state EXCEPT ________

A) leveraging control of the financial system B) developing national corporations C) supporting the local activities of foreign competitors D) systematically managing trade relations