Instead of bragging in one's body copy, a better approach is to:
a. Employ a rational approach toward the product
b. Tell your readers what' your product will do for them
c. Rely more heavily on visual elements
d. Create a bullet list of benefits
b
Communication & Mass Media
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List and discuss the components of the visual and auditory channels of communication
What will be an ideal response?
Communication & Mass Media
“You are such a couch potato” is an example of what Gibb defense-arousing behavior?
a. evaluation. b. control. c. strategy. d. neutrality. e. superiority.
Communication & Mass Media