To create a methodology for "connecting" with customers, the organization needs to think in terms of ___________, in addition to cost and distribution efficiencies.

The statement on the toothpaste box that brushing twice a day with this paste would remove 90 percent of all plaque from the user's teeth is an example of which of the following?

a. a universal warranty b. a functional label c. an express warranty d. an implied warranty

Six months ago, Suzanne purchased a stock for $28 a share. Today she sold the stock at a price of $32 a share. During the time she owned the stock, she received a total of $1.30 in dividends per share. What is her holding period return?

A) 16.6% B) 18.9% C) 33.2% D) 37.8%