Hydralicious, a juice outlet, had to stop its business as health inspectors found that the storage facilities at the outlet were not hygienic as per standards set by the government. A _____ factor affected Hydralicious in this scenario
a. social
b. economic
c. legal
d. cultural
ANSWER: c
Business needs government regulation to protect innovators of new technology, the interests of society in general, one business from another, and consumers. Every aspect of the marketing mix is subject to laws and restrictions.
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