Marketing myopia causes companies to focus on crucial changes in the marketplace as they look through the window rather than into the mirror

When Carol walked out of her annual performance review, she felt good. She felt that the meeting was fair and constructive, and that the manager who did the review was sincere. There is no financial component to Carol's performance review, it is just an open discussion. This form of review can be described as

a. peer-based. b. 360. c. modular. d. effective. e. a waste of time.

The U.S.-style "I'll do whatever it takes to get your business" has proven to be a successful selling approach throughout the world

Indicate whether the statement is true or false