The different types of scanner data are useful for a variety of purposes. Which of the following purposes applies to scanner data?

A) data used for consumer beliefs
B) data used for establishing consumer attitudes
C) data used to determine customer motives
D) making advertising decisions, including budget, copy and media, pricing

D

Business

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Which of the following is not a revenue that is shared under league revenue-sharing systems?

A. Expansion fees when new teams enter the league B. National television revenue C. Gate receipts at individual games D. Luxury seating revenue

Business

Res ipsa loquitor is a tort in which the violation of a statute or an ordinance constitutes the breach of the duty of care

Indicate whether the statement is true or false

Business