One of the main drawbacks to owning a franchise is high initial startup costs

Indicate whether the statement is true or false.

Answer: TRUE
Explanation: Franchise fees as well as costs for legal services, insurance, licenses, inventory, equipment, rent, construction, and salaries typically run into the tens or hundreds of thousands of dollars.

Business

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The hallmark of an optimal brand portfolio is ________

A) the ability of each brand to maximize equity in combination with all the other brands in it B) the ability of each brand to maximize its individual equity in isolation C) maximum brand overlap D) the eventual reduction of brand differentiation to create a unified brand appearance E) maximum internal competition within the firm

Business

Which of the following countries has the lowest literacy rate?

a. Canada b. England c. Iran d. Gambia

Business