When you assign numbers to the observations of a variable, this is called coding

Why are the personal characteristics of the candidates important to voters?

A. They are pieces of information that are readily accessible so people can make generalizations. B. Since much of what these agents do is out of public sight, these give clues about a candidate's personal values. C. They are closely tied to partisanship so it reinforces preexisting biases. D. It is an easy piece of information, but it really has very little effect on voting outcomes.

In what city was Martin Luther King, Jr., assassinated in 1968, setting off riots in more than 100 cities?

A. Memphis, Tennessee B. Atlanta, Georgia C. Watts, California D. Montgomery, Alabama E. Dallas, Texas