A certain brand of hand lotion commands 7 percent of the market for this product category. To increase the brand's market share, a new advertising campaign is formulated with the following objective: "Within the next six months, our objective is to increase the brand's market share from 7 percent to 40 percent.". This objective suffers from being ____
a. imprecise
b. nonmeasurable
c. general
d. unrealistic
e. qualitative
d
Business
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Julie has been told that she often is guilty of committing the recency effect. She can overcome this by all of the suggestions following except _______________.
a. rehearsal b. coding c. imaging d. community service
Business
________ ties the basic MRP system to the company's financial system
Fill in the blanks with correct word
Business