Many franchises have discovered that small outlets in high-traffic, nontraditional locations generate nearly the same sales volume as full-size outlets at a fraction of the cost

Jenna achieves the ________ effect of social media engagement when she checks in, posts a picture to Instagram, uploads a video to YouTube, or shares a link to an article she liked on Facebook.

Fill in the blank(s) with the appropriate word(s).

________ evolved because of broader and more diverse product lines, demand for specific customized solutions, and more competition

Fill in the blanks with correct word