In order for an organization to be successful over the long term, managers need to have a ___________ as to where and how to compete in the markets in which they intend to serve.

Source documents provide the evidence and data for accounting transactions

Indicate whether the statement is true or false

The ________ is a document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy

A) marketing mix B) marketing plan C) value proposition D) value chain E) open source model