Behavior that is proscribed by the law is required, whereas that which is prescribed by the law is forbidden

All of the following are true of strategic plans EXCEPT they

A) must take into account the organization's capabilities and resources. B) should be market-driven. C) must take into account the changing business environment. D) must take into account the organizational objectives. E) can be developed by anyone in a firm.

Which type of advertising compares two or more specifically named or present competing brands on one or more specific attributes?

a. contrasting b. superlative c. pioneering d. comparative