Name and briefly describe three of the four types of costs and rewards that are considered as

part of social exchange theory.

What will be an ideal response?

* Immediate rewards and costs occur in the present moment of a relationship. You compare your
current relationships and assess their present value.
* Forecasted rewards and costs are based on projection or prediction, on the guesses about the
potential of a relationship or its future outlook.
* Cumulative rewards and costs represent the total rewards and costs accrued over the duration
of the relationship.
* Expected rewards and costs represent expectations and ideals about how rewarding a
relationship should be relative to its costs.

Communication & Mass Media

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The electronic word began with the invention of the telegraph

Indicate whether the statement is true or false

Communication & Mass Media

According to the text, W.J. (James) Potter uncovered a negative relationship between

TV viewing and academic achievement (as viewing increased, achievement decreased), but the relationship didn’t appear to kick in until TV viewing had reached at least 10 hours per week. This kind of relationship is referred to as:

a. a macro-level effect b. a micro-level effect c. a threshold effect d. a reinforcement effect e. a bipolar effect

Communication & Mass Media