Television's economic infrastructure is fracturing because advertisers now have so many other options available for making visual and motion-based appeals to consumers

As part of the editorial team of her company's online newsletter, Minna was asked to suggest any changes in the draft of the magazine's latest issue

Upon noticing the articles were as lengthy as in print publications, she suggests making them shorter and more to the point. Why did Minna propose this? a. So the readers can read them within one screen with no scrolling b. So the organization can save digital space on their server c. So the writers can save time while writing the articles d. So the readers can develop their own understanding of the articles

Answer the following statement(s) true (T) or false (F)

1. The news release is the only appropriate tactic for communicating with radio, television, and newspapers. 2. According to the media database company Cision, its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources. 3. Within digital news releases you can include relevant URL links to provide further information. 4. A fact sheet must be labeled “Fact Sheet” at the top and include a headline and dateline. 5. The language used in a speech should be exactly like that used in all PR writing.