The advantages of oral communication are precision and tangibility
Indicate whether the statement is true or false
FALSE
Explanation: The advantages of oral communication are speed and feedback. Written messages are often tangible and verifiable and they can be stored for an indefinite period.
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Which statement is not true about formulating the conjoint analysis problem?
A) Attributes selected should be salient in influencing consumer preference and choice. B) Once the salient attributes have been identified, their appropriate level should be selected. C) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem. D) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
Most organizations develop their own DBMS software in order to obtain control over data
Indicate whether the statement is true or false