Bianca sells a wide variety of products. Once she has established a relationship with a customer, she often tries to sell whatever products she thinks the customer might be interested in. Bianca practices
A. Customer value selling
B. Cross-selling
C. Return on customer investment selling
D. Efficient consumer selling
E. Integrated marketing
Ans: B. Cross-selling
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The market leader normally gains the most when ________
A) its total market diminishes B) it achieves expanded market share C) its personal communication channels expand D) the niche marketing efforts by other firms expand E) the major global competitors enter the market
Search engines do not search the entire Web every time a user makes a search request, for all the following reasons EXCEPT
A) the Web is too complex to be searched each time. B) it would take longer than the user could wait. C) most users are not interested in searching the entire Web. D) it is more efficient to use pre-stored search results.