The major idea behind the application of task analysis inventories is to define important:
a. job content.
b. performance metrics.
c. reliability estimates.
d. distinctions between successful and unsuccessful job incumbents.
A
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In advertising, "puffery" is a term that refers to ________
A) a straightforward promotional message B) innocent exaggeration for effect C) hidden advertising messages to consumers D) subliminal appeals to consumers E) value-added promotions
The CEO of a major corporation experiences emotional problems and begins to see a psychiatrist. Which of the following has the most legitimate right to be informed about the situation?
A) the media, if it is possible that the CEO will need to take medication for his condition B) the stockholders, if it is likely that the CEO's condition will affect his personal life C) the CEO's colleagues, if it is possible that the CEO's condition can affect his ability to make decisions D) the CEO's colleagues, if it is likely that the CEO will need to take medication for his condition