Usability research
a) Examines the readability of print materials
b) Looks at the utility of annual reports
c) Gauges how the target audience uses mass media
d) Examines the ease of use of websites
D
Communication & Mass Media
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_____ is a method of winning an argument by inflicting psychological pain and attacking the other's self-concept
A) Argumentativeness B) Debate orientation C) Dialectics D) Verbal aggressiveness
Communication & Mass Media
What research type needs skilled personnel?
a) Personal interview b) Mailed questionnaire c) Telephonic survey d) Piggyback survey
Communication & Mass Media