Which of the following is not typical of traditional costing systems?
a. Use of a single predetermined overhead rate.
b. Use of direct labor hours or direct labor cost to assign overhead.
c. Assumption of correlation between direct labor and incurrence of overhead cost.
d. Use of multiple cost drivers to allocate overhead.
Answer: d. Use of multiple cost drivers to allocate overhead.
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When a magazine sells subscriptions to customers, it is an example of
a. an accrued liability transaction b. an accrued receivable transaction c. a prepaid expense transaction d. an unearned revenue transaction
Traditionally, marketing textbooks and marketers have been trained to think of the marketing mix around four concepts from a _______ approach.
A. customer-centric B. enterprise-centric C. consumer-centric D. company-centric E. client-centric