What is/are the difference(s) between short-term initial attraction and long-term maintenance

attraction?

What will be an ideal response?

Short-term initial attraction is the degree to which we sense a potential for developing a
personal relationship. Long-term maintenance attraction refers to the level of liking or
positive feeling that motivates us to maintain or escalate a relationship. It is rare for us
to maintain a relationship solely on the basis of what we initially found attractive about
a person.

Communication & Mass Media

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Explain the concept of ethically adapting your communication to others

What will be an ideal response?

Communication & Mass Media

A TV ad which claims that you should see a movie because it was the most watched film in

theatres last week is using the ________ fallacy. A) either/or B) ad populum C) red herring D) non sequitur

Communication & Mass Media