Hotel chains such as Hyatt sell a variation of the licensing agreement called ________ to the owners of foreign hotels to manage these businesses for a fee
A) greenfield venturing
B) management contracts
C) strategic alliance
D) indirect exporting
E) direct exporting
B
Business
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What are the 4 P's of the Marketing Mix?
A. place, product, promotion, producer B. product, place, promotion, price C. product, public relations, promoters, price D. place, producer, promoter, publicity
Business
A business's return on sales is ________
A) sales divided by net marketing contribution B) net marketing contribution multiplied by sales C) net marketing contribution divided by sales D) net profit multiplied by sales E) net profit divided by sales multiplied by 100%
Business