The dialogic theory of public relations stresses all of the following EXCEPT

A) awareness that the audience is a means to a desired end.
B) honesty and trust in communication.
C) openness as an ideal of the democratic tradition.
D) positive regard for other people and groups.

Answer: A

Communication & Mass Media

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Destiny is asked to give a mediated presentation on her team's goals for the fiscal year. Which of the following would she use?

a. a slide presentation emailed to the executive committee b. a spreadsheet breaking down goals and tracking accomplishments c. a WebEx conference with her team and upper management d. a face-to-face meeting with her team and management

Communication & Mass Media

Scrubbing is similar to:

a. erasing a track on analog or digital tape during editing b. cleaning a sullied digital tape during editing c. rocking tape in cut-and-splice editing d. cutting in word processing

Communication & Mass Media