Explain the classification of advertising objectives
What will be an ideal response?
The classification of advertising objectives includes:
? Informative advertising aims to create brand awareness and knowledge of new products or new features of existing products.
? Persuasive advertising aims to create liking, preference, conviction, and purchase of a product or service. Some persuasive advertising uses comparative advertising, which makes an explicit comparison of the attributes of two or more brands. Comparative advertising works best when it elicits cognitive and affective motivations simultaneously, and when consumers are processing advertising in a detailed, analytical mode.
? Reminder advertising aims to stimulate repeat purchase of products and services.
? Reinforcement advertising aims to convince current purchasers that they made the right choice.
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______________ - addressed certain issues relating to corporate governance.
Fill in the blank(s) with the appropriate word(s).
Tangshan Mining has common stock at par of $200,000, paid-in capital in excess of par of $400,000, and retained earnings of $280,000
In states where the firm's legal capital is defined as the par value of common stock, the firm could pay out ________ in cash dividends without impairing its capital. A) $200,000 B) $680,000 C) $600,000 D) $880,000