The chapter describes a process leaders can use to draft a theme for their company–a unique service proposition. What are some questions that should be asked? What does the wording of a good service proposition look like?
What will be an ideal response?
The process of when drafting a service proposition should include asking such questions as:
• Of customers: What five things do you want when doing business with us?
• Ask employees: If you were our customer, what five things would you want from us? What do you think our customers want?
Use these questions to guide participation in the group process of setting a theme. Write several rough drafts; try to come up with a final version of 10 words or less. If possible, create an acronym.
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Laptop computers, pet food, cake mixes, DVDs, and recreational vehicles are examples of what?
a. brand classes that satisfy a particular type of need b. line-extendable categories that satisfy a particular type of need c. product categories that satisfy a particular type of need d. product life cycle line items that satisfy a particular type of need
Which of the following statements is true about jury selection?
A) The process of questioning potential jurors to determine if they will render an unbiased opinion is called volte face. B) Attorneys must give a reason for rejecting potential jurors under peremptory challenges. C) Attorneys are given an unlimited number of peremptory challenges during jury selection. D) Race-based and gender-based peremptory challenges are banned in civil cases.