Hal Macini, owner of Evergreen Landscaping, is more interested in earning customer goodwill than striving for maximum profit. He determines his prices by maintaining the company's profitability at a level that gives him a good living but will never make him a rich man. What is Macini basing his pricing policy on?

When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways?

by gathering information from family and friends by developing consumer value perceptions by suggesting criteria to use for the purchase by coming up with brand names that might meet their criteria by recognizing their is a problem to be solved

________ break(s) down the return-on-equity into three components

A) The DuPont identity B) Market value ratios C) Profitability ratios D) Asset management ratios