The customer relationship management process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
The customer relationship management (CRM) process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments. This process provides a set of comprehensive principles for the initiation and maintenance of customer relationships and is often carried out with the assistance of specialized CRM computer software.
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