The earliest newspaper ads in America were classified ads published in the New York Times in 1704
a. True
b. False
ANSWER:
False
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When Darton Pharmaceuticalscame up with a feature on its campaign that considerably changedpublic's outlook toward ailing inmatesin numerous prisons, the story received massive coveragein the local and national media
What kind of placement opportunity did Darton Pharmaceuticalsbenefit from? a. Earned media b. Contentmedia c. Owned media d. Paid media
Enrique has created a slide with a map to document the spread of White-Nose
Syndrome, a disease that is decimating North American bat colonies. He bases the map on information from the National Wildlife Health Center. To meet his ethical accountability as well as lend credibility to his point that "the disease is spreading at an alarming rate," Enrique should _____. A) enter his source beneath the map plus cite it orally during his presentation B) enter his source on a slide preceding the map, to avoid clutter on the map slide C) enter his source on a slide following the map, to avoid clutter on the map slide D) cite orally during the presentation but not on the map to keep the map uncluttered