A speech introduction that begins with, "Did you know that a light bulb has been invented that will last ten times as long as the ones we use today, but the government won't let it be marketed to the public?" is employing a device known as

A) a reference to a historical event.
B) a personal reference.
C) a startling fact.
D) an anecdote.

Answer: C

Communication & Mass Media

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Montriece stood before a room filled with high school seniors and their parents. In his introduction he stated, "I come before you today, not as a financial consultant, but as a former college student myself

It has been some time since I've been in a college classroom as a student, but I can clearly remember the financial struggles of being a student. Today, I'm going to present to you five ways you can cut costs for a college education."This would be a good opening for his audience becausehe a. reinforced the key ideas nonverbally. b. built in redundancy. c. had a good pace to the information. d. established a motive for the audience to listen further.

Communication & Mass Media

Feedback plays a bigger role in social media than it does in the conventional SMCR model of mass communication.?

a. True b. False

Communication & Mass Media