Why are some companies cast as villains in the court of public opinion while other companies, facing similar circumstances, are seen as heroes?
What will be an ideal response?
In this case study, it is obvious that Ashland was sensitive to public opinion and
how its actions were being perceived. Although Exxon took steps to deal with the
Alaskan oil spill, it came across as being uncaring and unwilling to be held
accountable for its actions. In contrast, Ashland's chief executive officer was
quick to accept responsibility for his company's failures and moved very publicly
to resolve the situation. This case underlines a public relations axiom:
Perception is reality.
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The four visual cues of color, form, depth, and movement are most associated with the part of the brain known as the ________
Fill in the blank(s) with correct word
Which of the following methods is most ideal for rehearsing a speech?
a. Rehearse the key points silently in your head. b. Practice only once to avoid over-preparation. c. Read the speech aloud until it is fully memorized. d. Stand up and deliver the speech to a friend.