When developing a survey questionnaire,

A) develop questions that must be answered with several sentences.
B) use leading questions.
C) make the survey adaptive.
D) use descriptors such as "often" or "frequently."
E) use compound questions.

Answer: C
Explanation: C) Make the survey adaptive. Whether you're surveying people manually or using software, build in ways to adjust the flow of questions in response to each person's answers. This way you can make the best use of each respondent's time and get more useful information.