One problem with the approach used in question 16.8 is ________
A) it is difficult to determine the foreign cash flows in the foreign currency
B) it is difficult to determine the appropriate foreign currency spot rate to the domestic currency
C) it is difficult to determine the appropriate foreign currency discount rate to the domestic currency
D) it is difficult to determine the domestic currency cash flows
C) it is difficult to determine the appropriate foreign currency discount rate to the domestic currency
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The sales force composite method of forecasting sales:
A. Involves the people who will be responsible for the results in setting the forecast B. Is an objective combined estimate of individual salespeople, product by product and customer by customer C. Is extremely accurate D. Will not produced biased results E. Is accurately described by all of the above
Managers have unrealistic expectations about a communications budget when they assume there is a direct relationship between expenditures on advertising and subsequent sales revenues
Indicate whether the statement is true or false