Which of the following types of presentation media is most useful for helping audiences comprehend abstract materials and concepts

Arguably the most powerful form of consumer PR, person-to-the-masses word-of-mouth advertising, accounts for between 50 and 80 percent of all word-of-mouth activity

Indicate whether this statement is true or false.

A person who images playing a musical instrument from the perspective of being inside his own body has an:

a. internal imagery perspective (page 243 right) b. integrated imagery perspective c. external imagery perspective d. both a and b