According to the text, which one of the following is NOT descriptive of a corporation's culture?
A) A corporation's culture is a collection of beliefs, expectations, and values learned and shared by the corporation's members and transmitted from one generation of employees to another.
B) Corporate cultures are only temporary and can be easily changed.
C) Culture gives a company a sense of identity.
D) The culture reflects the company's values.
E) Cultures have a powerful influence on the behavior of managers and can strongly affect a corporation's ability to shift its strategic direction.
B
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Which of the following is NOT an ethical concern of promotion?
a. is promotion deceptive? b. does promotion unnecessarily increase prices consumers have to pay? c. does promotion create needs? d. does promotion encourage materialism? e. does promotion provide customers with information?
The sidebar story "of wine corks and perceived value" poses a problem for wine makers. Describe this problem and the suggested ways they might change the perception of value
What will be an ideal response?